QualityTaps
Headline result
70% ROI
Services
Brand · Website Build · SEO · Organic Social Media Growth
Sector
Ecommerce, Retail, Home & Lifestyle Sector, Homeware, Quooker Taps
A custom Shopify website for Quality Taps – a retailer selling Quooker Taps.
Transforming a traditional bathroom and kitchen tap retailer into a modern ecommerce experience through Shopify development, conversion-focused UX design, and scalable digital commerce infrastructure.
01 — The Challenge
A brand, re-energised .
A custom Shopify website for Quality Taps – a retailer selling Quooker Taps.
The brief: reset the growth model, prove a path to efficient revenue inside 90 days, and lay the groundwork to scale internationally without breaking unit economics. Quality Taps required a modern ecommerce platform capable of supporting a growing product catalogue while delivering a seamless customer experience across desktop and mobile devices.
The existing customer journey lacked the flexibility, speed, and scalability needed to compete in an increasingly competitive online retail market. Product discovery, navigation, and site performance were key areas identified for improvement.
The objective was clear:
Create a Shopify ecommerce experience that improved usability, increased customer confidence, and provided a scalable foundation for future growth
02 — The Solution
The NXTGEN touch .
At NXTGEN, we believe successful ecommerce websites are built around customer behaviour, not assumptions.
Before development began, we conducted a detailed review of the customer journey, site architecture, and product catalogue structure to identify opportunities to improve engagement and conversion.
Services Delivered
- Shopify Website Design
- Shopify Website Development
- Organic SEO optimisation
- AI Search – AEO and GEO search Optimisation
- Content Marketing
- Social Commerce Integration
- Organic Social Media Marketing
- TikTok SEO
- Facebook & Instagram ( Meta) Marketing
Our strategy focused on:
- Creating a clear product discovery journey
- Improving mobile shopping experiences
- Simplifying navigation and filtering
- Enhancing site speed and performance
- Building a scalable Shopify foundation
- Establishing technical SEO best practices
Every decision was guided by one objective: creating a frictionless path from product discovery to checkout.
03 — The Results
Numbers speak louder than words.
12 months in, the work is ongoing — these are the headline outcomes we’ve banked together so far.
70% increase in revenue YOY.
Headline outcome
+110% increase in organic social conversions
Organic Tiktok & Meta
220%+ Social search product discovery
Brand RECOGNITION & Brand demand
10M Video views on social channels.
Creative content output
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