Headline result
+30% ROI increase YOY
Services
Performance Marketing · PPC · Google Shopping
Sector
Hobby & Specialist Model Train Retail
A vertical e-commerce specialist scaling Internationally. We rebuilt the paid stack and lifecycle engine, lifting revenue 30% year-on-year while cutting blended CAC by 22%.
01 — The Challenge
A heritage brand
The Hattons Railways team came to us with thousands of products, constantly evolving inventory, and highly competitive search demand, Hattons required a paid media strategy capable of driving scalable ecommerce growth while maintaining strong efficiency across spend.
NXTGEN developed and managed a Google Ads and Google Shopping campaign focused on improving product discoverability, capturing high-intent purchase traffic, and increasing revenue across key model railway categories and brands.
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02 — The Solution
A Google ads masterclass.
NXTGEN built a performance-focused Google Ads and Google Shopping strategy designed to maximise visibility across high-intent ecommerce searches while improving campaign efficiency and conversion performance.
The campaign strategy focused on:
- Google Shopping optimisation
- Product feed refinement and segmentation
- High-intent keyword targeting
- Smart bidding and ROAS optimisation
- Search campaign restructuring
- Audience targeting and remarketing
- Product category segmentation
- Negative keyword optimisation
- Conversion-focused landing page alignment
- Performance data analysis and scaling
The objective was not simply increasing traffic volume, but driving commercially valuable users with strong purchase intent..
03 — The Results
The Numbers don’t lie.
Over a 3 month campaign— these are the headline outcomes we’ve banked together.
30% Revenue increase YOY
Headline outcome
+642% YOY & MOM
ROAS on ad spend
£128,000 in Revenue
Revenue Generated
+218% YOY & MOM
Coversions
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