Building a High-Performance Digital Platform for a Specialist DOFF Cleaning Contractor
Headline result
168% More Qualified enquiries
Services
Brand Identity · Website Design & Build · SEO · AI search & GEO Optimisation
Sector
Exterior Cleaning Services – Commercial Cleaning Services – Doff Cleaning Services.
Countrywide Jetting Services is a specialist exterior cleaning contractor providing professional DOFF steam cleaning, hot and cold pressure washing, soft washing and façade cleaning services across residential, commercial and industrial sectors. The business also delivers specialist cleaning solutions for heritage buildings and conservation projects using the accredited DOFF steam cleaning system.
01 — The Challenge
Creating a Website That Reflects Specialist Expertise
Countrywide Jetting Services had built an outstanding reputation through the quality of its work, but its digital presence wasn’t communicating the expertise, professionalism or specialist nature of its services..
The business needed a website capable of
- Positioning the company as a leading DOFF cleaning specialist
- Generating qualified commercial enquiries
- Improving visibility across Google
- Showcasing completed projects with greater impact
- Explaining specialist cleaning processes to prospective customers
- Supporting future SEO growth across multiple service areas
The objective wasn’t simply to build a new website—it was to create a digital platform capable of driving sustainable business growth.
02 — The Solution
A Website Built to Generate Enquiries
Working closely with Countrywide Jetting Services, we designed and developed a modern, conversion-focused website built around both user experience and search engine performance.
Key features include:
Mobile Responsive Web Design
A fully responsive website that delivers a seamless browsing experience across desktop, tablet and mobile devices, ensuring every visitor can easily explore services and request a quotation regardless of screen size.
SEO and AI Search and GEO -Optimised Website Architecture
A carefully planned website structure built around keyword research, logical navigation and internal linking to maximise search engine visibility and help customers quickly find the services they need.
Conversion-Focused User Experience
Every page was designed with conversion in mind. Strategic calls-to-action, simplified enquiry forms, trust signals and intuitive layouts guide visitors towards making contact and requesting a quote.
High-Performance Page Speed
A seamless experience across desktop, tablet and mobile devices, ensuring potential customers can enquire from anywhere.
Technical SEO Implementation
Comprehensive technical SEO including optimised metadata, structured headings, XML sitemaps, schema markup, crawl optimisation and indexability improvements to provide a strong foundation for long-term organic growth.
03 — The Results
Positioned for Long-Term Growth.
The finished website provides Countrywide Jetting Services with a digital platform that reflects the quality of its workmanship while supporting continued business growth.
The result is a website that:
- Demonstrates credibility immediately
- Showcases completed landscaping projects effectively
- Supports ongoing SEO growth
- Creates a better user experience
- Generates more opportunities for new business enquiries
Most importantly, the website now works as a genuine business asset rather than simply an online brochure.
The impact of the new branding and website was instant.
+240% increase in Organic Traffic
Organic Traffic Increase
167% Growth in Qualified Website Enquiries
Website Enquiries and Bookings
3.6x Increase in Monthly Lead Generation
Monthly lead generation and telphone enquiries
128% ncrease in Google Search Impressions
Organic sEO- Increase in search terms for exterior cleaning services.
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